The maserati logo refers to the city of bologna where the auto maker was founded. The decision to include classical italian touches to the modern logo was a meaningful nod to the beginnings of the car and the rich history it s survived over the years.
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The trident symbol used in the logo is a common site in the city with the statue of neptune holding a trident being a major centerpiece.

Maserati car logo with crown. It was founded by alfieri maserati. Tipo 26 is also believed to be the first car having maserati logo on its body. In many of maserati s production you ll also find the trident part of the logo embedded on the grille of the car.
Maserati logo is an italian luxury car manufacturer founded on december 1st 1914 in bologna italy. This was a badge debut. In 1920 one of the maserati brothers used this symbol in the logo at the suggestion of family friend marquis diego de sterlich.
The maserati logo consists of an upright standing oval containing a red trident and the word maserati in it. The trident logo of the maserati car company designed by mario maserati is based on the fountain of neptune in bologna s piazza maggiore.
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